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18 Incredible Web Design Statistics [The 2020 Verdict]

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How many times have you quit a page because it had a web design that wasn’t optimized for mobile? 

Probably way more than you can remember.

And you’re not alone. 

Web design statistics tell us everyone who pays attention to the importance of good and functional web design, from budding bloggers to big brands, is more likely to engage with their target audience. 

Which is why we decided to see what the latest web design facts have to say about how web design can make or break your online presence.

Let’s get the ball rolling.

Fascinating Stats on Websites (Editor’s Picks)

  • 94% of users’ first impressions relate to a site’s web design.
  • 75% of website credibility comes from design.
  • 73% of companies invest in design to help their brand stand out from competitors.
  • 66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content.
  • 74% of users are more likely to return to mobile-friendly websites.
  • Viewers spend an average of 5.59 seconds looking at a website’s written content.
  • 46% of online shoppers list not being able to tell what a company does as the reason for leaving a website.
  • Gen Z-ers spend 20% more time and engage with their most-used apps 30% more often than the rest of the population.

Web Design Facts and Design Statistics

1. 94% of users’ first impressions relate to a site’s web design.

(FX)

A good first impression is absolutely vital. Website first impression statistics show that first contact can have a long-lasting impact on how the audience perceives your brand.

Here’s why:

Your website design keeps visitors on your website and influences whether they will decide to visit it again. A nice and user-friendly website will help you to appeal to your audience. 

So, it’s important to create a visually appealing website that reflects your brand and ensures a positive first impression.

2. 75% of website credibility comes from design, web design statistics reveal.

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Once someone reaches your site, you want them to understand you’re a professional. To begin with, a badly designed website doesn’t seem credible.

What’s worse: 

It can seem unreliable. After reviewing the latest website design statistics, you’ll conclude that investing time, money, and effort is the key step to building trust and credibility with your audience. 

This is especially the case for businesses that run ecommerce websites because it will affect their sales, as we know all too well from social commerce statistics

3. 73% of companies invest in design to help their brand stand out from the competition.

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To differentiate themselves from other online competitors and to stand out on the market, companies have to invest in good web design. Regardless of whether it’s product design or website design, design stats show that nearly three-quarters of companies understand the importance of good design. 

4. 66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content.

(FX)

Beautiful design is always a winner. 

Let’s face it:

Nobody wants to browse through poorly designed popular websites. Even though you may not be interested in investing in visually appealing websites, web site statistics show that two-thirds of people prefer them.

Especially if they’re going to stick around for a while.

So, if you want your audience to have a good time, you need to provide them with an immersive visual experience.

Key takeaway:

You may have valuable content, but you still need visual stimulation to get your message across to your visitors.  Click To Tweet

5. According to web design statistics for 2019, about 89% of consumers will shop from a competitor after a poor user experience.

(FX)

Once you’ve made a positive first impression, you need to maintain your commitment to the user experience your site offers to visitors. If visitors continue to browse your site, they should find it easy to navigate and find the information they need.

The thing is:

Business website statistics prove that an investment in the user experience of your website leads to a return of $100 for every dollar spent. A well-designed website must have great functionality. 

The key to a well-running, functional website is to pay attention to elements that provide a good experience for your visitors, such as organized navigation and quick load time. Click To Tweet

6. 74% of users are more likely to return to mobile-friendly websites, responsive web design statistics confirm.

(FX)

Did you know that people spend 70% of their internet time on mobile phones?

More and more people have access to mobile devices like smartphones and tablets. So, your company’s digital presence has never been more important. According to the latest mobile website statistics for 2020, the key to getting your audience back on your website is a mobile-friendly website. 

Since just she of three-quarters of users are more likely to return to your site if it’s mobile-friendly, this should be one of your primary goals. And let’s not forget that Google also considers mobile-friendliness a major ranking factor in search results. 

7. Slow-loading websites lead to a $2.6 billion revenue loss each year.

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The most recent website speed statistics clearly say that you don’t want your visitors to wait for information to load. In fact, websites lose over $2.5 billion in revenue every year just due to slow load time. Your audience needs quick access to information. 

And that’s not all:

Simply improving your site’s speed by one second increases conversions by 7%. According to website traffic stats, just by using a few tools or professional services, you can optimize your site’s speed and boost your traffic significantly. In turn, this can lead to higher revenues.

8. Users spend 88% more time on pages with videos.

(FX)

When you consider what makes a good website design, video should be top of your list of priorities. It’s one of those visual elements that attract visitors. 

Now:

Text is definitely valuable because it provides straightforward information. Videos, on the other hand, create a visual point of interest that attracts your visitors’ attention.

9. 96% of web designers communicate with their clients via email.

(HUBSPOT)

Have you ever wondered how web designers communicate with their clients and what do web designers do? 

Here’s the scoop:

Website design, especially custom design, requires good communication if you want to get the perfect website for your business. Virtually all web designers communicate and work with their clients on more than just a few occasions. 

Web statistics suggest designers are most likely to communicate via email. Additionally, 83% have established communication through phone or video calls. Others use SMS (29%), project management systems (15%), file transfer tools (15%), and design platforms (14%).

But wait! There’s more:

Would you like to know how many web designers are there and how much do web designers earn

According to Glassdoor, web designers earn $52,691 a year on average. And according to website statistics for 2018, 26,000 individuals were employed as web design and development professionals outside the creative industries.

10. Do-it-yourself platforms for web development in the cloud are currently worth $24 billion in the US. 

(Brandcast)

They’re also experiencing an annual growth of 4.9%. So, if you don’t want to use professional services for design and maintenance, you should consider do-it-yourself platforms. New and small businesses are using today’s DIY platforms for web development in the cloud more than ever, according to web development statistics. 

11. 85% of users trust online reviews as much as personal recommendations.

(Inc.)

If your business is predominantly online, you should consider using these website statistics, and the integration of customer reviews on your homepage is absolutely necessary. 

Regardless of whether you offer products, services, or your latest betting tips for the English Premier League, customer reviews will help you build your network, ensure the maintenance of sustainable relationships, and highlight the quality of the product or service you offer. Be sure to include them in your content and visual website design.

12. Viewers spend an average of 5.59 seconds looking at a website’s written content.

(Conversionxl)

Have you ever wondered how long does a user stay on a website? 

Would you agree that six seconds is not enough time to capture all written content on a website’s homepage? 

Once you’re aware that visitors spend only a limited amount of time on written content, you should use it as effectively as possible.

As we mentioned earlier, web design statistics support the fact that your website should contain other visual elements such as photos and videos.

Visual content helps your audience easily get to the specific information they’re looking for. Or direct them to information you want to highlight, for that matter.

Which is where quality graphic design comes in.

13. Only 55% of companies are currently conducting any user experience testing, web design statistics reveal. 

(SkyHook)

UX testing comes with significant benefits. 

Here’s the thing:

Assisting customers and conducting user experiences is a quick way to predict where users struggle and improve your website or any other digital channel to satisfy your future audience. 

No wonder web stats show 55% of companies include testing in their development strategies before officially launching new features or completely new website design concepts.

User Preferences Sites Statistics

web design statistics

14. 83% of mobile users claim a seamless experience across all devices is very important.

(Impact)

A seamless experience on all devices should not be confused with the same experience on all devices. This means that visitors should be able to pick up where they left off without feeling disoriented when they change devices. 

Although the layout of the website may look different depending on the size of the device, user experience should remain at the same level. 

15. Gen Z-ers spend 20% more time and engage with their most-used apps 30% more often than other generations.

(APPANNIE)

According to web application development statistics, Gen Z spends on average more time on their most-used non-gaming apps than the rest of the population.

What this means is:

Companies that offer apps as part of their communication and distribution channels should have higher usage and engagement rates with this target group. 

On the other hand, enterprises that don’t offer substantially developed apps are vulnerable to losing out on this generation.

16. 78% of shoppers want ecommerce sites to include more images on their product pages.

(Hootsuite)

Marketing and image are part of every successful advertising campaign.

According to web statistics, almost eight in ten shoppers would agree that ecommerce sites should include more images on their product pages. 

Key takeaway:

When brands are designing their marketing strategy, they should pay special attention to producing a sufficient number of images per product. Click To Tweet

17. 63% of people would consider messaging a chatbot to communicate with a business or a brand.

(Inc.)

Chatbots are cheaper to install and maintain than hiring staff. Website stats show that availability is one of the advantages, as chatbots don’t require shifts and breaks. 

In some cases, they may be better suited for some applications, while in others, human interaction provides an unparalleled website user experience.

18. 46% of online shoppers list not being able to tell what a company does as the reason for leaving a website.

(Finances Online)

There are certain annoying elements that website visitors often quote. Visitors are frustrated by missing contact information, animated ads and poor website design and navigation, automated audio and video, intrusive live chats, sliders, and tiny text. 

In fact, just under half of online shoppers feel they can’t easily tell what a company is doing or what the purpose of the website is to get them to leave the site. 

This brings us back to the importance of the first impression statistics. Once your visitors land on your website, it should be easy to figure out how to get them involved.

Conclusion

The latest web design facts show us good web design isn’t just aesthetically pleasing for a website’s visitor. 

In fact:

It’s an indispensable part of any well-built online strategy, as it affects a website’s functionalities and influences the overall user experience. 

Bottom line:

Web design statistics confirm good design improves your relationship with your target audience because it gives the immediate feeling that you’re serious and you can be trusted.

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