mobile shopping

22 Mesmerizing M-Commerce Statistics [Collected in 2020]

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The typical American spends around 5.4 hours on their mobile phone every day, smartphones statistics reveal.

And online shopping is a big part of it.

If you’re ready to find out more about the latest mobile shopping trends, check out the m-commerce statistics and mobile users statistics we’ve gathered for you. 

You’ll also find answers to questions such as:

What percentage of online shopping is mobile?

And if you’re already a mobile shopper, it’ll be fun to compare your mobile shopping habits with other people’s.

Let’s crack on. 

Intriguing M-Commerce Statistics (Editor’s Picks)

  • According to mobile commerce revenue statistics, total mobile ecommerce sales will be 54% by 2021.
  • Four out of five Americans shop online. About half of all online shoppers are doing their shopping through their mobile phones, mobile ecommerce stats reveal. 
  • About 62% of users who have had a negative experience on your mobile website will never come back. 
  • In the last six months about 79% of users have made an online shopping purchase through their mobile phones, mobile shopping statistics confirm.
  • On Cyber Monday, with total revenues of $9.2 billion, 54% of visitors came from mobile devices. 33% of mobile visitors made mobile purchases.  
  • 72.9% of the total ecommerce sales will come from m-commerce by 2021.
  • Up to 77% of US shoppers use a cellphone in-store to compare prices.
  • According to the latest mobile commerce stats, mobile shopping revenue will reach $3.56 trillion by 2021

General M-Commerce Statistics

Do you know what percentage of Americans shop on mobile? Or are you interested in what percent of online retailers now have​ m-commerce websites? 

Check out the numbers below and find out!

1. 57% of US consumers use a mobile device to get more information about a service or product. 

(Source: Statista)

Consumers research products on their mobile devices before actually making a purchase. The percentage of ecommerce sales from mobile is expected to reach a whopping 72.9% by 2021

And that’s not all:

Also by 2021, m-commerce sales will reach $345 billion, outperforming the $148 billion recorded in 2018 by a country mile. This says a lot about the power of m-commerce. 

2. 73% of consumers will leave a poorly designed website.

(Source: Ad Week)

Every marketer should be well-acquainted with the latest mobile ecommerce stats. Just by having an insight into the numbers, marketers can avoid dealing with issues that will repel customers from their m-commerce websites. 

The key takeaway here is:

For a shopping website to be successful, it has to be optimized for any device, providing a pleasant user experience. Click To Tweet

3. About 61% of mobile shoppers would buy from a business that offers personalization. 

(Source: Think with Google)

To attract online shoppers, m-commerce businesses should offer a personal touch. In fact, websites that customize the information according to the buyer’s location and preferences will perform better than the competition. Some businesses achieve this by offering a section on their website called “other related products.”

4. In June 2019, Amazon had 150.8 million mobile users in the US. 

(Source: Statista)

The usage of mobile apps and mobile websites is very widespread in the US, which affects Americans’ online shopping mobile spending habits. In fact, in 2019, Amazon noted that about 85% of its purchases came from the mobile app. 

With Amazon at the top of US m-commerce websites with over 150.8 million mobile users, it’s Walmart that comes second with 82.57 million users a month on the mobile app. 

Mobile Commerce Benchmarks

Business Insider conducted a study on mobile checkout benchmarks, including the top ecommerce mobile websites and the conversions they get. As the results of the study show, speed and simplicity are key features that every good website should have. 

So, some of the m-commerce statistics revolving around these benchmarks are:

5. 40% of the consumers will leave the mobile shopping experience if the website takes more than three seconds to load. 

(Source: Think with Google)

Prior to launching a website, every ecommerce business should make sure its site is fast and reliable. The expectations are very high, and consumers won’t tolerate any delays. 

So, a useful tool that ecommerce businesses should explore is Google’s PageSpeed Insights, to check and optimize their site’s speed. This way, they will get more conversions and also more satisfied users.

6. About 70% of the mobile searches result in a purchasing decision within an hour. 

(Source: Forbes)

It seems that there is a sense of urgency among mobile shoppers compared to desktop users. For that reason, businesses that are investing in creating a pleasant mobile user experience are on the road to success.

7. The mobile shopping average order value for 2019 was $86.47.

(Source: Statista)

When it comes to retail site visits, mobile devices are a step ahead of laptops and desktop computers. However, things aren’t the same when it comes to mobile retail commerce revenue. 

Here’s the thing:

The average value of desktop orders is $128.08, while the average value of orders made from a tablet is $96.88.

8. The average mobile shopping conversion rate for 2019 was 1.82%.

(Source: Invespcro)

The conversion rates for other devices are higher than those for cell phones. The average conversion rate for desktop is 3.90%. For tablet, it’s 3.49%. We can see that the conversion rate that comes from tablet is almost double that of mobile phones.

Mobile Usage Stats

girl reading m-commerce statistics

It’s time to find out why people are using their mobile phones for purchasing and also whether they switch from mobile to desktop to buy something online.

You might also be wondering what percentage of people use smartphones, how many people own smartphones, or what percentage of internet traffic comes from mobile.

The answers to these questions are in the statistics below:

9. 81% of Americans own a smartphone.

(Source: Statista)

If you’ve been asking yourself how many Americans own a smartphone, the answer is – a lot

According to a survey in February 2019, about eight in ten US adults own a smartphone. On a global level, in the last five years, around 1.4 billion smartphones were sold worldwide. 

The countries that have most smartphone users are China, the US, and India, where each country has more than 100 million users. The leading smartphone vendors in these countries are Samsung, Apple, and Huawei.

10. Internet mobile usage statistics indicate that mobile devices take 48% of all web page views.

(Source: Statista)

Did you know that Asia and Africa are leading when it comes to page views from mobile devices? 

Here’s the deal:

Nigeria takes the top spot, followed by Ghana, India, and Kenya. In addition, when it comes to subscriptions made from mobile devices, the US and Europe take over the leadership with 97.1% and 93.6%, respectively. 

Social networking is the top activity that users do when getting online on their phones, followed by watching videos, especially on Facebook Live and Instagram Live. 

11. According to mobile payment statistics, there will be 1.31 billion transactions done through mobile phones by 2023. 

(Source: Statista)

The highest usage of mobile payments happens in Thailand and China. At the other end of the spectrum, we find North America, Africa, and the Middle East

Now:

China is the top country when it comes to mobile payments, with 81% of mobile users having done a mobile payment in the last six months. It’s way ahead of the other countries. For instance, Denmark, which takes the second place, has a percentage of just 40%.

Mobile Shopping Trends

What are the latest statistics revolving around mobile shopping compared to the numbers from five years ago? Do the latest m-commerce trends show a positive mobile commerce sales forecast? 

We’re positive the m-commerce numbers will keep growing. Now, let’s check out some up-to-date trends. 

12. Mobile shopping growth since 2018 has been 33.8%.

(Source: Oberlo)

Mobile shopping will increase by a whopping 22.3% by 2021. So, the total increase from 2018 until 2021 will be around 56%. Clearly, the major changes in mobile shopping and mobile payments are happening right now. Businesses should better adapt to this new situation.

13. About 54% of people would choose a chatbot over a human representative. 

(Source: ZD Net)

Mobile chatbots are among the top mobile commerce trends for 2020. The heightened usage of chatbots is due to 24-hour availability. The other reasons for chatbots dominating the list of trends are the ability to get an instant response, easy way of communication, resolving complaints easily, and the good customer experience they offer.

14. According to mobile shopping statistics for 2020, one-third of customers want AR and VR to become a part of their online shopping experience.

(Source: Toptal)

If ecommerce websites grasp the potential of AR and VR, they might attract the customers that prefer in-store shopping to online shopping. The options that AR and VR technology offers to consumers, such as trying on a piece of clothing, are a great asset when it comes to making a purchasing decision.

Mobile Shopping App Stats

In order to find out the right online shopping statistics, it’s best to compare the numbers of websites that offer a variety of options. For instance, taking a website that offers a desktop, mobile and also an online shopping experience through a mobile app. Some of those websites are Amazon, eBay, Alibaba, Shopify, and so on. 

So, let’s check out the stats for popular ecommerce giants below:

15. In 2018, 63 million users accessed Amazon through their mobile devices.

(Source: Statista

Have you been asking yourself what percentage of Amazon sales are mobile? Amazon is the most popular platform for mobile users, as the m-commerce statistics for 2018 state. In 2019, Amazon’s number of mobile users was even higher – 150.6 million

The numbers are likely to keep growing, and Amazon will stay a number one site for mobile users. 

16. eBay’s mobile app reached 33.28% of mobile audiences in September 2019.

(Source: Statista)

Mobile shopping on eBay is very popular, with annual revenue of $10.8 billion for 2019. eBay reportedly has over 183 million active buyers. The reason for its success is the high customer satisfaction that mobile users have reported when it comes to using eBay’s mobile shopping services. 

Check this out:

According to a survey by the American Customer Satisfaction Index (ACSI), customer satisfaction from eBay’s mobile shopping experience equals 80%.

17. About 60% of shoppers do their holiday shopping on mobile apps.

(Source: Think with Google)

Did you know that throughout the holiday season, more than 30% of shoppers have purchased products from a retailer that they have never shopped at before? 

What’s more:

One in three buying decisions throughout the holiday season are made on an impulse. Behind the statistics lies the euphoria that prevails during the holiday season. Buyers are somehow getting into the spirit of spending, which can happen through their mobile phones.

Mobile vs Desktop Shopping Statistics

In order to find out what percentage of online purchases happen on mobile, a comparison between the smartphones vs tablet mobile shopping stats can come in handy. 

For more detailed information concerning online shopping on different devices, check out the stats below.

18. Mobile site vs mobile app shopping: 87% of mobile users spend time shopping from mobile apps.

(Source: Comscore)

Compared to the usage of mobile apps, only 13% of mobile users will do their shopping from a web browser on their mobile phone. As a result, the global amount of shopping hours spent on mobile apps in 2018 equated to a mind-blowing 18 billion

Well, this means there are many shopaholics, don’t you think?

19. According to mobile vs desktop shopping cart abandonment stats, mobile shopping carts have an 85.65% rate of abandonment.

(Source: Annex Cloud)

Mobile shopping carts have the highest likelihood of being abandoned. In fact, tablets have an abandonment rate of 80.74%, while only 70% of desktop customers abandon their cart. Surprisingly or not, the most reliable online shopping devices are still desktop computers.

However, the truth is that the lack of optimization of mobile ecommerce sites is the reason for these mobile cart abandonment statistics. Around 27% of shopping carts are dropped because the payment process seemed too complex for customers, or they had complications due to the slow loading. 

20. M-commerce vs ecommerce growth: The mobile shopping market share is 67.2%.

(Sources: Business Insider & Oberlo)

According to m-commerce statistics, two out of every three dollars that are spent online are spent through a mobile device. In 2019, m-commerce made up a quarter of the total ecommerce market, doubling its number from 2015

On the Go Shopping

There isn’t a better description of mobile shopping than on the go. This is a very convenient option, which allows shoppers to make purchases anywhere. 

So, are you ready to go through the last set of m-commerce statistics?

21. Statistics on mobile banking show 97% of Millennials use online banking.

(Source: Business Insider)

According to a Mobile Banking Competitive Edge Study conducted by Business Insider Intelligence, 97% of all Millennial respondents answered positively to the question of whether they were using mobile banking. 

Other than the vast majority of Millennials who have been using mobile banking, about 91% of Generation X and 79% of Baby Boomers report many benefits due to mobile banking.

22. A mobile-first design strategy is a better option because 94% of users will judge a website according to the responsiveness of its web design. 

(Source: Search Engine Watch)

Ecommerce businesses that want to retain mobile shoppers should start from creating a design for mobile devices first, web design statistics tell us. This way, the switch from a desktop to a mobile version won’t be so difficult to obtain, and also the design will be more natural for mobile users.

Bottom Line

Now that we’ve gone through the most relevant m-commerce statistics, you should get a clear picture of the status of mobile shopping in the ecommerce world. 

Mobile devices will definitely take over once business owners decide to create more responsive mobile websites.

Once the sense of trust is there, users won’t have to switch from their phones to their desktop computers in order to hit the “Make a purchase” button. 

Sources: