Even if you’re not into creating live videos yourself, we bet you’ve seen everyone from your high school mate Kate to pop celebrities like Beyoncé use Facebook Live to get in touch with their friends and followers.
Are you ready to find out the most intriguing Facebook Live stats for 2020?
Then don’t go anywhere.
First things first, though:
When did Facebook Live launch?
The answer is:
Ever since 2014, when Facebook rolled out the feature, it has kept millions of Facebook live users engaged and entertained.
So, if you want to find out more about the power of live videos, check out some of the top Facebook live video statistics below!
You’ll also find out the answers to questions such as:
What happened to Facebook Live or how do I watch Facebook Live?
Who knows, maybe we’ll even convince you that now is the time to stream live Facebook videos.
Let’s dive in.
Astonishing Facebook Live Stats (Editor’s Picks)
- Facebook Live’s popularity has increased by 330% since 2014.
- Chewbacca Mom is one of the most popular and most viewed Facebook Live videos, with 174.8 million views.
- Facebook users are four times more likely to watch a live stream on Facebook rather than a recorded video.
- Mercedes Benz was one of the top publishers of Facebook Live streams in 2016.
- Live videos get six times more interactions and engagement from users compared to recorded videos. The reactions are noted through the Facebook Live counter.
- 20% of all videos uploaded on Facebook in 2017 were live videos.
- Only 1% of companies use Facebook Live daily.
- About 70% of Facebook Live usage comes from college students.
Live Video Statistics
As of 2020, around 1.62 billion people are active on Facebook on a daily basis. The increase in Facebook users, year by year, is 9%. We can clearly see that Facebook keeps growing, and features such as Facebook Live are getting more and more popular.
1. Facebook Live analytics show that 82% of adults prefer live videos to social media posts.
The interest in live videos is higher than in other social media posts and even blogs. In fact, the overwhelming majority of surveyed individuals would choose not to read content if there’s a live video on the same topic instead.
The most-watched live videos are those that revolve around breaking news, concerts, and conferences.
Within the same survey, 67% of individuals said quality is one of the most important factors for creating live videos. As a result, around 67% of those who watched a live stream bought a ticket for a similar event. 45% of the audience would even pay to watch a live video from their favorite speaker or performer.
2. 34% of marketers have used Facebook Live, and about 81% of them think it’s an effective strategy.
(Wyzowl & Buffer)
According to Facebook Live stats for 2018, 25% of businesses didn’t use live video content. However, in 2019, the percentage of businesses that didn’t use live videos was 14.5%, lower than the percentage in 2018.
Key takeaway:Brands and marketers are beginning to appreciate the importance of Facebook Live and its effect on business growth. Click To Tweet
3. Facebook Live broadcasts grew four times over the course of one year.
This massive rise goes hand in hand with users’ preferences. As vid stats show, the number of users who will choose to watch live videos over pre-recorded videos is four times higher. The engagement with Facebook Live videos is also greater when compared to recorded videos.
4. In the last 2 years, about 3.5 billion Facebook live videos have been broadcast and received up to 150 billion reactions.
(Marketing Land & Media Kix
Keeping in mind how long has Facebook Live been around, it’s a fact that its popularity has skyrocketed in such a short period of time. The popularity of Facebook Live broadcasts has increased by a mind-blowing 330% since 2014.
Since so many users are watching live videos, publishers and influencers use this feature as their main option for getting income. They have made up to $50 million just for going live.
In fact, Facebook has paid publishers such as The New York Times, Buzzfeed, and CNN millions of dollars just to use the Facebook Live option as a way of communicating with their audience.
5. Live streaming will be an industry worth $70.5 billion by 2021.
(Neil Patel & Statista)
According to Facebook Live stats, about 63% of people aged between 18 and 34 watch live streams regularly. The number one platform for live streaming is Facebook Live, followed by Twitter and Youtube, live streaming statistics reveal.
Live streams are outpacing other forms of online content, contributing to the meteoric rise of the industry.
6. The average total of Facebook Live data usage is 16.285 MB per minute.
For all those who might be asking themselves how much data does Facebook Live use, the answer is:
16.285 MB per minute.
Compared to other live streaming apps, such as Periscope (which equates to 5.765 MB per minute), the Facebook Live app uses more data.
Watch Facebook Live
7. The best time to go live on Facebook is between 1 pm to 3 pm on a workday.
(Search Engine Journal)
When it comes to the best time for Facebook Live, you have to be mindful to catch your audience’s attention. On workdays, early afternoon is the most convenient because this is when employees have their lunch break.
And during this time, they’ll scroll through their social network feeds and see what’s new. So, it’s a great time for business to pop up with a live video.
Also, the after-work hours from 6 pm until 9 pm are when people usually watch videos and scroll through their Facebook feed. This is also another great slot to gather potential viewers and customers.
Businesses should avoid broadcasting live on national holidays or at times when their live broadcast is at the same time as another important event.
8. Facebook live videos should be 10 minutes or longer, Facebook Live stats confirm.
(Social Media Today)
The ideal length of a Facebook live video should be 10 minutes or longer. But businesses or individuals should not overdo it because it might have a lower engagement effect.
Also, short, one or two minute live videos will not make your stream as easy to discover as it should be.
Facebook Live Viewers
9. The total number of daily Facebook Live video views is 64 billion.
About 78% of marketers are taking advantage of this huge number and using Facebook Live. Also, the discussions and interactions that are closely tied to the feature of Facebook Live videos are the leading cause for the growing number of businesses that use live daily.
10. Facebook Live is the leading platform for live streaming.
Did you know that people will watch live videos longer than they will native videos?
In fact, people are four times more likely to choose a live video than a recorded one.
However, the $64,000 question is:
What is the leading online platform for live videos?
The answers are in, and Facebook is leading with 17%, followed closely by YouTube with 16%. Other popular platforms used for live streaming include Snapchat (12%), Periscope (9%), Twitter (9%), and Younow (8%), with all others at 5%.
11. People who view Facebook Live have a low tolerance for a spotty stream, Facebook Live statistics reveal. The maximum tolerance is 90 seconds.
(Tech Radar & Many Cam)
According to the latest Facebook Live stats, user expectations are high, which is why they won’t tolerate buffering and platform crashes.
That being said:
The overload of the platforms with users and live streams is responsible for the inability to deliver a HD quality of the live video. So, platforms are doing their best to overcome these challenges and stay ahead of their competitors.
Some of the recommendations for how to get the best Facebook Live resolution are:
- Maximum Facebook bitrate of 4 Mbps.
- Titles with no more than 255 characters.
- 1080p (1920×1080) resolution, at 60 fps.
- An encoded video H264 and encoded audio AAC
- Sending of the keyframe every two seconds throughout the stream.
12. The Facebook Live map lets users discover live streams based on their geographical location.
In February 2016, Facebook Live launched a new feature called fb live map. Through the live map with blue dots pointing live videos, users can explore live videos according to the location of their broadcasting.
The larger the blue dots the more viewers the live video has. This is an amazing Facebook Live search option.
The Top Questions about Facebook Live Statistics
On what device do the majority of people watch Facebook videos?
Up to 78% of Facebook video content is viewed on mobile devices. This fact goes hand in hand with the amount of time that people usually spend on their mobile phones – an average of 3 hours and 15 minutes a day. So, businesses should optimize their video content for mobile devices, the latest social commerce statistics confirm.
How long do Facebook Live videos stay up?
Right after the broadcast, Facebook will automatically save your video, so it will stay on your timeline as well as the Videos section of your profile. However, after the live broadcast, you should do some edits and final touches to the video.
Here’s the deal:
For instance, adding a title and description to the video will help users find your video more easily through the live search bar. Make sure you invest in writing a good description, as it’s the description that will show up in the newsfeed and either attract users to watch the live video or not.
How to see who viewed your Facebook Live?
The question of can you see who views your live videos on Facebook is quite an important one. While the live video is on, you can see who is watching your Facebook live video in the live stream management page.
Once the live broadcast is over and the recorded video is available on your timeline, though, you no longer have access to the people who are watching your recorded live video version.
So, once your Facebook Live broadcast is finished, the answer to the question of “Can you see who views your Facebook Live videos?” would be no.
How to watch live videos on Facebook?
When it comes to how to watch a Facebook Live, it’s quite simple, really. Anyone with a computer, tablet, or smartphone who has a Facebook account can access and also broadcast live videos. If someone you follow or are friends with starts a live video, it will appear on your news feed. Simple as that!
You can also turn on notifications, so when your favorite broadcasters start a new live broadcast, you will be notified. If you are looking for live stream videos happening around the world, you can click on the Live Videos link, which is located on the left of your News Feed.
Another option is to enter the hashtag #live in the Search field.
How do I see my live stats on Facebook?
If you’re a content creator, you have probably realized how important the live stats on Facebook are. With the right marketing strategy, the stats can determine your viewership, which will affect your income. If you want to understand how your Facebook Live videos are doing, first you will need to analyze some key metrics.
Luckily, you can check that with the built-in Facebook analytics platform called Page Insights. This platform lets you track the statistics on your posts, videos, audiences, and campaigns. You can access the statistics on your main page in the tab named Insights.
Is there a limit on Facebook Live?
There are two categories of live streams available on Facebook. The first one is from a mobile phone or tablet, which is limited to four hours total. The second one is by software or hardware media encoder, limited to eight hours.
So, if you are wondering if you can stream for 24 hours, the answer is you can’t, although there was a time when Facebook Live didn’t have a time limit. Usually, live streams are used by content creators. So, on average, Facebook Live broadcasts last one hour or less.
How does Facebook Live work?
Since the launch of Facebook Live, the streaming service has exploded in popularity. As of 2018, 78% of online audiences were watching videos on Facebook Live. The service is incredibly popular because you can stream it from every device – all you need is a Facebook account.
Here’s how you do it:
If you choose to stream a live video on your phone, you can do that quite easily. First, you need to open your Facebook mobile app and visit your News Feed. On the left of your search bar, you’ll find a camera icon.
After that, you’ll have to give Facebook permission to access your mobile device’s camera and microphone and switch the tab to live – and you’re good to go!
What is the maximum amount of time allowed for a Facebook Live video?
There are two ways you can stream a Facebook Live video:
The first one can be done on a tablet or a cellphone, and it has a four-hour time limit. This is usually used for streaming a conference or networking event.
The second one can be done by a desktop computer or a laptop, and the live stream can last up to eight hours. Facebook Live is mostly used by creators, and the average stream is around one hour or less.
And on that note:
Now that you know how to watch live on Facebook, you’re probably going to explore the variety of alternatives that the platform offers you – in case you haven’t already – and watch a live stream of six.
Watch out, though, because they can be extremely addictive!
And while you’re watching, keep in mind that it’s extremely important to be aware of the latest Facebook Live stats in order to see how businesses can gain a competitive advantage ahead of their competitors.