The week leading up to Black Friday is full of offers and deals. And it’s not rare that the end of the Thanksgiving dinner turns into browsing in preparation for the next day.
One of the biggest shopping weekends of the year, the weekend from Thanksgiving Thursday through Cyber Monday requires between 530,000 and 590,000 additional workers to cater to the needs of millions of consumers looking for the best deals.
That’s why we decided to dig deep into the latest Black Friday vs Cyber Monday statistics to help you make up your mind about when and how to do your shopping.
Fascinating Black Friday vs Cyber Monday Statistics (Editor’s Picks)
- There were over 189 million US shoppers during the Black Friday-Cyber Monday weekend in 2019.
- The total amount of Black Friday spending in 2019 worldwide was $717.5 billion.
- US shoppers spent $9.4 billion during Cyber Monday 2019.
- US shoppers spent $7.4 billion during Black Friday 2019.
- Up to 37% of shoppers say the reason for abandoning brick-and-mortar shops is the crowds.
- The loss of potential sales due to items being out of stock online was $484 million in 2018.
- 83.3 million people in the US shopped online on Cyber Monday, shopping stats reveal.
- Almost one-third of all holiday spending takes place during the Black Friday-Cyber Monday weekend.
Black Friday Cyber Monday Trends
1. Black Friday statistics for 2019 reveal US shoppers spent $7.4 billion.
That figure boggles the mind, doesn’t it? But it still pales in comparison with what was spent on Cyber Monday.
Check this out:
Cyber Monday sales results show $9.4 billion.
2. Black Friday vs Cyber Monday statistics for 2018 showed that the frenzy started on Thanksgiving, with over $3.7 billion in online sales.
This represented a 28% growth, while the original estimate was for a more modest 16.5%.
Black Friday statistics for 2018 report that Black Friday saw sales worth $6.2 billion with 23.6% growth. Cyber Monday stats showed that, surprisingly, sales on Saturday and Sunday saw bigger growth (25% combined) than Cyber Monday 2018 sales.
3. There were over 165 million US shoppers during the Black Friday-Cyber Monday weekend in 2018 and 189.6 million in 2019.
How many people shop on Black Friday?
Here’s the scoop:
The predictions ranged from 78% to 85% in 2018, and the number of US shoppers went over the predicted numbers by a fraction, as over 165 million people spent the weekend shopping. The number rose to 189.6 million in 2019.
Which is likely to make you wonder:
How much money is spent on Black Friday?
Here’s the scoop:
4. Black Friday sales numbers say the total amount of Black Friday spending worldwide was $717.5 billion in 2019.
(Balance, Statista, Pixelee, Money Crashers)
Black Friday statistics for 2019 show the percentage of people buying on this day is steadily dropping and has fallen from 59% in 2015 to 34% in 2019.
The average Black Friday discount is around 45%, with offers going from 20% to 80% off, while the Cyber Monday average discount is around 50%, with deals going from 20% to 90% off.
5. Being out of stock during the Black Friday shopping week cost retailers $484 million dollars in sales not realized.
Consumer spending online statistics show there were items consumers were already trying to buy but were out of stock in 3.3% of cases on Thanksgiving.
The situation on Black Friday looked better with 2.8% and even better on Cyber Monday when only 2.4% of products were out of stock.
Still, the loss of potential sales due to this was nearly half a billion dollars.
6. Almost one-third of holiday spending occurs during the Black Friday-Cyber Monday weekend.
Black Friday sales results in 2018 show that the average spending for consumers aged 35 to 44 during this weekend was $413.
This figure is $100 more than the average spending per person. And compared to the Deloitte prediction that $1536 would be spent on average during the holiday season, it makes for almost one-third of holiday shopping money.
7. Shopping in stores dropped by 1.7% on Black Friday 2018 compared to 2017.
Over the entire weekend, a rise in online sales was evident. That does not mean that the stores are doing poorly. In fact, crowds still focused on brick-and-mortar, and the average Black Friday spending was highest in the 35 to 44 age group, which preferred the live experience.Up to 37% of shoppers said the reason for abandoning brick-and-mortar shopping is the fact that stores became too busy and chaotic during the Black Friday sales. Click To Tweet
And up to 25% claim the deals and price cuts are simply not worth the bother.
8. Mobile ecommerce accounts for over 62% of all traffic during the Black Friday-Cyber Monday shopping weekend.
Black Friday shopping statistics show that during the start of the month, online shopping was done mainly on desktop (60%), followed by mobile phones (30%), and tablets (10%).
The prediction for the Black Friday shopping week was just under 50% in favor of m-commerce, but the actual results showed that mobile devices were used in 62% of cases. Mobile devices accounted for 61% of Black Friday shopping in 2017.
On Thanksgiving, mobile devices were used for 68% of all online traffic, and 54% of orders were placed via mobile. On Black Friday, the figure was 67% for traffic and 49% for orders. Both traffic and orders percentage beat the predictions.
9. Cyber Monday 2019 is the biggest online day of that shopping week with 3 billion sales through smartphones alone.
This included a record 10,978 orders per minute on Shopify.
Cyber Monday 2019 saw $4.64 billion in desktop sales, while that number in 2018 was $3.9 billion. M-commerce reached $3.26 billion with 55.4% year-on-year growth.
10. In preparation for 2018 Black Friday and Cyber Monday, social media traffic was up by 41% on Thanksgiving.
(Salesforce, Forbes, Adobe)
Social media traffic saw growth of 16% on Cyber Monday, but Thanksgiving and preparations for Black Friday made social media traffic grow by a whopping 41%.
Even if it was predicted that shoppers would use social commerce less compared to the previous year and revenues per social media visit would be 11% lower, the use of Instagram rose by 73%, and Pinterest saw a growth rate of 45%, with people looking for deals for tomorrow’s shopping.
11. Retailers sent half a billion more emails on Black Friday 2018 than in 2017.
(Forbes, Sprout Social)
Black Friday sales statistics show there were 3.5 billion emails sent out on Black Friday compared to Cyber Monday results of 4.1 billion. Looking at the previous year, it’s an increase of around half a billion emails when Friday had 3 million and Monday 3.3 billion emails.
So, marketers clearly these two days were the best to send an email.
Looking at the number of recieved messages on social media, companies report receiving 92% more messages in the holiday months than the rest of the year.
12. The only single shopping day to surpass Black Friday and Cyber Monday was Alibaba’s Singles Day.
The biggest shopping event with sales going higher than anyone expected was November 11, the Singles Day done by Alibaba. It brought in an astonishing $4.68 billion during the first ten minutes of trade, went over $6.5 billion after 20 minutes, and eventually made a whopping $30.8 billion.
13. All shopping days saw a significant rise from 2017 to 2018.
A comparison of major shopping days and Black Friday statistics by year look like this:
The biggest by far was Singles Day, followed by Cyber Monday, Black Friday, and Thanksgiving.
All in all, this represents a growth from the year before of 27% for Singles Day, 19.3% for Cyber Monday, 23% for Black Friday, and the bigger rise of 28% for Thanksgiving.
14. Average spending is slightly bigger on Black Friday at $472.
Many shoppers spend less than $400, but the average spending on Friday was $472, compared to $415 on Cyber Monday.
Perhaps surprisingly:Men are 10% more likely than women to spend over $1200 on Black Friday. Click To Tweet
The trend doesn’t change on Cyber Monday when they are 6% more likely to do the same.
On average, people spent $20 less than the year before, Black Friday statistics for 2017 reveal.
15. The bulk of holiday shopping is done during the Black Friday shopping week.
(Black Friday, Statista)
Looking at how people distribute their holiday shopping, Black Friday seems to be their favorite. Over 31% and, by some accounts, 40% of holiday shopping, will be done on Black Friday.
Cyber Monday follows with 22%. In third place, we have Thanksgiving, with 15% of all shopping being done on Thursday leading up to the shopping weekend.
Small Business Saturday takes a share of 11% of holiday sales, and last-minute purchases done on Christmas Eve amount to 9% of the sales.
The predictions dropped drastically looking at 2019 when only 6% of people planned to do holiday shopping on Black Friday, especially compared to 2015 when that number stood at a massive 60%, Black Friday vs Cyber Monday statistics confirm.
16. For 29% of people, Amazon is the go-to destination when looking for Black Friday & Cyber Monday deals.
(Black Friday, Statista)
Most respondents to shopping surveys say they will find the best deals on Amazon, a full 29% in fact. The second place goes to Walmart, with 25%.
Target, Best Buy, and Kohls follow with 15%, 14%, and 11%, respectively. Finally, Black Friday stats show 6% of shoppers think JCPenny will have the best deals.
And that’s not all:Up to 24% of shoppers say they will always check the deals on Amazon before trying anywhere else, and 35% say they will do so sometimes. Click To Tweet
Around 41% say they will look for other deals first.
Amazon Black Friday sales figures seem to be kept vague, but they are topped by Amazon Prime Day sales, which amounted to $7.6 billion in 2019.
17. Black Friday and Cyber Monday in the UK saw almost 5 million visits to Amazon UK, with over 4 million transactions made on the website in 2018.
(Statista, The Sun)
Whether it’s on Friday or Monday that you will do your shopping in the UK, it all depends on what deal you are looking for. Those buying tech could find 85% more data storage deals on Black Friday than on Cyber Monday, with some products such as those from Apple only being off that day.
But one of the interesting facts about Cyber Monday is that if you’re buying clothes, Monday has 45% more discounts than Friday. And when it comes to shoes, the percentage was even higher, 50%, with beauty products seeing the same Cyber Monday sales statistics as the shoes.
18. Anywhere from 14% to 51% of shoppers in the UK plan to shop on Black Friday.
Up to 51% of Brits aged 18 to 24 report that they plan on shopping on Black Friday. The number increased from 2016 when it was 39%. In contrast, only 14% of those above 65, will shop on Black Friday.
Black Friday sales numbers show that the average spending on Black Friday in the United Kingdom is $399.
Even if the habit of shopping in stores is winding down when it comes to Black Friday, Black Friday vs Cyber Monday statistics reveal 84.2 million people in the US chose that, with as many as 37.8 million opting for an early start on Thanksgiving in 2019.
Overall, over the four-day weekend, 189.6 million people made a purchase. But from previous years, we can see that the attention visibly shifted towards Cyber Monday.
When deciding whether to choose Cyber Monday or Black Friday, consumers are increasingly tired of crowds and rely on mobile devices. So, retailers are following that trend with more and more deals being tailored for Cyber Monday.
Q: Are Cyber Monday deals the same as Black Friday?
In recent years, the old trend of Black Friday being the ultimate shopping day has changed. Due to the overcrowded stores and the hassle, many people are abandoning the day as their shopping choice and turning to Cyber Monday instead. So, the different deals offered on the two days can vary considerably.
Q: Is it worth waiting for Cyber Monday?
It is definitely worth waiting for Cyber Monday, not only because most deals are better, with savings around 21% on Cyber Monday and 18.5% on Black Friday. It’s also reported that a higher number of editor’s choice items and deals could be found on Cyber Monday. Not to mention the crowds that you’ll avoid doing your shopping online on Monday.
Q: How many people shopped on Cyber Monday?
In 2019, over 189.6 million people shopped over the Thanksgiving Thursday to Cyber Monday shopping weekend. And out of those, 83.3 million people did their shopping online on Cyber Monday.
Q: Are Amazon deals better on Black Friday or Cyber Monday?
Amazon deals are generally better on Cyber Monday for Prime members, Black Friday vs Cyber Monday statistics reveal. In contrast, Walmart and Best Buy have better deals on Black Friday. Amazon does have week-long discounts leading up to Black Friday, and it largely depends on the type of items you buy. Tech deals are better on Black Friday, while shopping for clothes and shoes should be left for Monday.