The week leading up to Black Friday can be full of offers and deal announcements. And it’s not rare that the end of the Thanksgiving dinner turns into browsing in preparation for the next day.
One of the biggest shopping weekends, the weekend from Thanksgiving Thursday through Cyber Monday requires between 530,000 and 590,000 additional workers to cater to the needs of millions of consumers looking for the best deals.
Here are some Black Friday vs Cyber Monday statistics that might help you make up your mind about when and how to do your shopping.
Fascinating Black Friday vs Cyber Monday Statistics (Editor’s Picks)
- There were over 189 million people shopping during the Black Friday-Cyber Monday weekend in 2019.
- The total amount of Black Friday spending in 2019 worldwide was $717.5 billion.
- Up to 37% of shoppers say the reason for abandoning brick and mortar shops is the crowds.
- The loss of potential sales due to items being out of stock online was $484 million in 2018.
- 83.3 million people shopped online on Cyber Monday, shopping stats reveal.
- Almost one-third of all holiday spending takes place during the Black Friday-Cyber Monday weekend.
- Being out of stock during the Black Friday shopping week crossed retailers $484 million dollars in unrealized sales.
Black Friday Cyber Monday Trends
1. The entire Black Friday Cyber Monday weekend sales amounted to $28.9 billion in 2019.
The biggest shopping weekend of the year happens from Thanksgiving Thursday through Cyber Monday.
Black Friday vs Cyber Monday statistics for 2018 showed that when it comes to online sales, the frenzy started on Thanksgiving with sales going over $3.7 billion, which represented a 28% growth when the estimated and predicted number was 16.5% year over year.
Black Friday statistics for 2018 report that Black Friday saw sales worth $6.2 billion with 23.6% growth. Cyber Monday stats showed that, surprisingly, sales on Saturday and Sunday, contrary to the predictions, saw bigger growth numbers (25% combined) than Cyber Monday 2018 sales, which were predicted to have the most visible growth that year.
Black Friday statistics for 2019 show that the total amount of that weekend’s sales amounted to $28.4 billion but Cyber Monday sales results show Cyber Monday accounts for $9.4 billion.
2. There were over 165 million people shopping during the Black Friday-Cyber Monday weekend in 2018 and 189.6 million in 2019.
How many people shop on Black Friday?
Here’s the scoop:
The predictions ranged from 78% to 85% in 2018, and the number of shoppers went over the predicted numbers by a fraction, as over 165 million people spent the weekend shopping. The number rose to 189.6 million in 2019.
3. How much money is spent on Black Friday?
(Balance, Statista, Pixelee, Money Crashers)
Black Friday sales numbers say the total amount of Black Friday spending worldwide was $717.5 billion in 2019.
Black Friday statistics for 2019 show the percentage of people buying on this day is steadily dropping and has fallen from 59% in 2015 to 34% in 2019.
The average Black Friday discount is around 45%, with offers going from 20% to 80% off, while the Cyber Monday average discount is around 50%, with deals going from 20% to 90% off.
4. Being out of stock during the Black Friday shopping week crossed retailers $484 million dollars in sales not realized.
Consumer spending online statistics show there were items consumers were already trying to buy but were out of stock in 3.3% of cases on Thanksgiving.
The situation on Black Friday looked better with 2.8% and even better on Cyber Monday when only 2.4% of products were out of stock when shopping online.
The loss of potential sales due to this was nearly half a billion dollars.
5. Almost one-third of holiday spending occurs during the Flack Friday-Cyber Monday weekend.
Black Friday sales results in 2018 show that, among the consumers aged 35 to 44, the average spending during this weekend was $413.
This figure is $100 more than spending per person. And compared to the Deloitte prediction that $1536 would be spent on average during the holiday season, it makes for almost one-third of the holiday shopping money.
6. Shopping in stores dropped by 1.7% on Black Friday compared to 2017.
Over the entire weekend, a rise in online sales was evident. That does not mean that the stores are not doing well. Crowds still focused on brick-and-mortar, and the average Black Friday spending was highest in the 35 to 44 age group that preferred the live experience.
Up to 37% of shoppers said that the reason for abandoning brick and mortar shopping is the fact that stores became too busy and chaotic during the Black Friday sales. And up to 25% claim the deals and price cuts are simply not worth the bother.
7. Mobile ecommerce accounts for over 62% of all traffic during the Black Friday-Cyber Monday shopping weekend.
Black Friday shopping statistics show that during the start of the month, online shopping was done mainly on desktop 60%, followed by mobile phones with 30%, and tablets with 10%.
The prediction for the Black Friday shopping week was just under 50% in favor of m-commerce, but the actual results showed that mobile devices were used in 62% of cases. Mobile devices accounted for 61% of Black Friday shopping in 2017.
Online shopping Black Friday vs Cyber Monday numbers in 2019 clearly show that, when looking at online sales, Cyber Monday was the biggest online day for shopping, going over $3 billion in sales through smartphones alone.
On Thanksgiving, mobile devices were used for 68% of all online traffic, and 54% of orders were placed via mobile. On Friday, the figure was 67% and 49% for orders. Both traffic and orders percentage beat the predictions on all days of this shopping weekend in 2018.
8. Cyber Monday 2019 is the biggest online day of that shopping week with 3 billion sales through smartphones alone.
When we observe Black Friday online vs Cyber Monday, Friday saw sales of $7.4 billion, while Monday peaked at $9.4 billion in 2019.
Cyber Monday in 2019 saw $4.64 billion in desktop sales, while that number in 2018 was $3.9 billion. M-commerce reached $3.26 billion with 55.4% year on year growth.
9. In preparation for Black Friday and Cyber Monday, social media traffic was up by 41% on Thanksgiving.
(Salesforce, Forbes, Adobe)
Social media traffic saw growth of 16% on Cyber Monday, but Thanksgiving and preparations for Black Friday made social media traffic grow by a whopping 41%.
Even if it was predicted that shoppers would use social commerce less compared to the previous year and revenues per social media visit would be 11% lower, the use of Instagram rose by 73%, and Pinterest saw a growth rate of 45%, with people looking for deals for tomorrow’s shopping.
10. Half a billion additional emails compared to the previous year were sent on Black Friday 2018.
(Forbes, Sprout Social)
Black Friday sales statistics show there were 3.5 billion emails sent out on Black Friday compared to Cyber Monday results of 4.1 billion. Looking at the previous year, it’s an increase of around half a billion emails that retailers sent out from the previous year when Friday had 3 million and Monday 3.3 billion emails. So, marketers clearly these two days were the best time to send an email.
Looking at the number of recieved messages on social media, the companies report receiving 92% more messages in the holiday months than the rest of the year.
11. The only single shopping day to surpass Black Friday and Cyber Monday was Alibaba’s Singles Day.
The biggest shopping event with sales going higher than anyone expected was November 11, the Singles Day done by Alibaba It brought in an astonishing $4.68 billion during the first ten minutes of trade and went over $6.5 billion after 20 minutes of shopping, surpassing the total of Black Friday sales.
12. All shopping days saw a significant rise from 2017 to 2018.
A comparison of major shopping days and Black Friday statistics by year look like this.
The biggest by far was Singles Day with $30.8 billion followed by Cyber Monday with $7.9 billion. Black Friday statistics point out Black Friday followed in third place with $6.22 billion, and the last was Thanksgiving with 3.7 billion.
This represents a growth from the year before of 27% for Singles Day, 19.3% for Cyber Monday, 23% for Black Friday, and the bigger rise of 28% for Thanksgiving.
13. Average spending is slightly bigger on Black Friday at $472.
Many shoppers are spending less than $400, but the average spending on Friday was $472, compared to $415 on Cyber Monday.
Perhaps surprisingly, men are the big spenders, as the likelihood of them spending over $1200 is 10% greater than among the women.
The trend doesn’t change on Cyber Monday when they are 6% more likely to do the same.
On average, people spent $20 less than the year before, Black Friday statistics for 2017 reveal.
14. The bulk of holiday shopping is done during the Black Friday shopping week.
(Black Friday, Statista)
Looking at how people distribute their holiday shopping, Black Friday seems to be their favorite. Over 31% and, by some accounts, 40% of holiday shopping will be done on Black Friday.
Cyber Monday follows with 22%, and in third place we have the day starting off that week, Thanksgiving, with 15% of all shopping being done on Thursday leading up to the shopping weekend.
Small Business Saturday takes a share of 11% of holiday sales, and last-minute purchases done on Christmas Eve amount to 9% of the sales.
The predictions dropped drastically looking at 2019 when only 6% of people planned to do holiday shopping on Black Friday, especially compared to 2015 when that number stood at 60%, Black Friday vs Cyber Monday statistics confirm.
15. For 29% of people, Amazon is the go-to destination when looking for Black Friday & Cyber Monday deals.
(Black Friday, Statista)
Most respondents to shopping surveys say they will find the best deals on Amazon, a full 29% in fact. The second place goes to Walmart, with 25% of people thinking they will be the ones to offer the best deals on Black Friday.
Target, Best Buy, and Kohls follow with 15%, 14%, and 11%, respectively. Finally, Black Friday stats show 6% of shoppers think JCPenny will have the best deals.
And that’s not all:
Up to 24% of shoppers say they will always check the deals on Amazon before trying anywhere else, and 35% say they will do so sometimes. Around 41% say they will look for other deals first.
Amazon Black Friday sales figures seem to be kept vague, but they are topped by Amazon Prime Day sales, which amounted to $7.6 billion in 2019.
16. Black Friday and Cyber Monday in the UK saw almost 5 million visits to Amazon UK, with over 4 million transactions made on the website in 2018.
(Statista, The Sun)
Whether it’s Friday or Monday that you will do your shopping in the UK, it all depends on what deal you are looking for. Those buying tech could find 85% more data storage deals on Friday than on Cyber Monday, with some products such as those from Apple only being off that day.
But one of the interesting facts about Cyber Monday is that if you’re buying clothes, Monday has 45% more discounts than Friday. And when it comes to shoes, the percentage was even higher, 50%, with beauty products seeing the same Cyber Monday sales statistics as the shoes.
17. Anywhere from 14% to 51% of shoppers in the UK plan to shop on Black Friday.
Up to 51% of people aged 18 to 24 in the UK are reporting that they plan on shopping on Black Friday. The number increased from 2016 when it was 39%. In contrast, only 14% of the older population, those above 65, will shop on Black Friday.
Black Friday sales numbers show that the average spending on Black Friday in the United Kingdom is $399.
Q: Are Cyber Monday deals the same as Black Friday?
In recent years, the old trend of Black Friday being the ultimate shopping day has changed. Due to the overcrowded stores and the hassle, many people are abandoning the day as their shopping choice and turning to Cyber Monday instead. So, the different deals offered on the two days can vary considerably.
Q: Is it worth waiting for Cyber Monday?
It is definitely worth waiting for Cyber Monday, not only because most deals are better, with savings around 21% on Cyber Monday and 18.5% on Black Friday. It’s also reported that a higher number of editor’s choice items and deals could be found on Cyber Monday. Not to mention the crowds that you’ll avoid doing your shopping online on Monday.
Q: How many people shopped on Cyber Monday?
In 2019, over 189.6 million people shopped over the Thanksgiving Thursday to Cyber Monday shopping weekend. And out of those, 83.3 million people did their shopping online on Cyber Monday.
Q: Are Amazon deals better on Black Friday or Cyber Monday?
Amazon deals are said to be better on Cyber Monday for their Prime members, while Walmart and Best Buy have better deals on Black Friday. Amazon does have week-long discounts leading up to Black Friday, and it largely depends on the type of items you buy. Tech deals are better on Black Friday, while shopping for clothes and shoes should be left for Monday.
Even if the habit of shopping in stores is winding down when it comes to Black Friday, Black Friday vs Cyber Monday statistics reveal 84.2 million people in the US did choose that, with as much as 37.8 million opting for an early start on Thanksgiving in 2019.
Overall, over the four-day weekend, 189.6 million people made a purchase. But from previous years, we can see that the attention visibly shifted towards Cyber Monday.
When deciding whether to choose Cyber Monday or Black Friday, consumers are increasingly tired of crowds and rely on mobile devices. So, retailers are following that trend with more and more deals being tailored for Cyber Monday.